Perfect Potion: Our Story and Philosophy
Run your fingers over a stalk of lavender and inhale its soothing scent; smell the revitalising scent of a eucalyptus leaf as you crush it in your hand; or scratch the rind of an orange to release its fresh, zesty aroma. What you smell are molecules of pure essential oils that will surround you as you step into Perfect Potion.
Founded in 1991, Perfect Potion is the dream of passionate and qualified Aromatherapists, Naturopaths and Acupuncturists, Salvatore Battaglia and Carolyn Stubbin. Born from a passion for natural therapies, Perfect Potion is an Australian, family-owned pioneer in the creation of unique, sustainable, certified natural and organic aromatherapy and skin care preparations. Our vision is to help you, our community, and the environment to flourish by listening to, guiding and reconnecting body, mind and spirit.
With values entrenched in environmental sustainability and conservation, our aim, since opening our doors in 1991 in Brisbane, has been to reconnect people with nature through aromatherapy. With a philosophy that harmonises social and environmental concerns, as well as various certifications to support our preparations, we have established a standard to which others can only aspire to. We also proudly attained 3-Star ecoBiz Partnership, an achievement that recognises our commitment to the environment through consistent sustainability practices.
We create and make all of our aromatherapy and skincare preparations in our state-of-the-art manufacturing facility (solar-powered, may we add) in Banyo, Queensland. This means we ensure our sustainably sourced ingredients and products remain of the highest integrity, and offer quality preparations that are palm oil-free, vegan, cruelty-free, certified natural, and in most cases, certified organic.
Our stores are a sanctuary for the senses. They provide a nurturing, relaxing space for our customers, the Green Goddess and God. The Green Goddess and God are socially and environmentally responsible individuals who embody positivity, thoughtfulness and empathy. They look for ways to enhance their health and find balance in their life, while living in harmony with nature.
In 2008, we opened our first store in Kyoto, Japan. Our decision to enter the Japanese market was an easy one after we contemplated our values and vision. The cultural values and ethics of Japan aligned perfectly with our own, as did the aesthetics of Japan’s natural world. Since opening our stores in Japan, we have adapted many Japanese concepts, which are reflected in our current collection, including our Shinrin-yoku (forest bathing) and Sacred Space ranges.
Since 1987, we have offered workshops to assist people on their journey of discovery, providing a nurturing environment to explore ways to incorporate aromatherapy as part of their daily ritual, enhancing their overall wellbeing. We are excited to be rolling out online aromatherapy workshops, which have been designed based on many of Salvatore Battaglia’s internationally acclaimed aromatherapy books and textbooks, including The Complete Guide to Aromatherapy (1st, 2nd & 3rd Editions), Aromatree, and Aromatherapy and Chakras.
We invite you to incorporate our divine collection of natural and organic aromatherapy and skin care preparations, which have been locally and mindfully created to help you flourish.
About Salvatore Battaglia, Co-founder & Managing Director of Perfect Potion
Salvatore Battaglia has been passionate about natural therapies for most of his life. He holds qualifications in natural therapies, herbal medicine, acupuncture and aromatherapy. Salvatore’s dedication to aromatherapy has seen him hold positions in professional associations and government committees to ensure the educational standards of professional aromatherapy are maintained and improved.
Salvatore has been teaching aromatherapy since 1988. He is often called upon to speak at conferences all over the world about aromatherapy, running a holistic and ethical business, and what it means to go natural and organic.
The creation of Perfect Potion has enabled Salvatore to see his lifelong dreams come true: expressing creativity by creating a diverse range of holistic products and by creating innovative education programs to empower people to take responsibility of their wellbeing through natural means, such as aromatherapy.
For more information about Salvatore, visit www.salvatorebattaglia.com.au
About Carolyn Stubbin, Co-Founder & Creative Director of Perfect Potion
Carolyn Stubbin, visionary creative and author, has led the artistic direction of Perfect Potion since the first store opened in 1991. With qualifications in aromatherapy, naturopathy, acupuncture, photography and a Masters in Visual Art, Carolyn’s wealth of knowledge combined with her passion for scent, nature and photography is what makes Perfect Potion both unique and remarkable.
From the look and feel of the brand’s vision to the smell of the products, Carolyn’s artistic inspiration has always been swayed by her love of nature. It was in her hometown of Boonah, a small country town in the Scenic Rim, traditionally Ugarapul country, Carolyn first fell in love with nature, visually and aromatically. The smell of freshly turned earth and eucalyptus oil given to her by her mother are some of her fondest memories while she was growing up, eventually igniting her purpose.
Carolyn authored her first book in 1999, Do It Yourself: Pure Plant Skin Care, a DIY guide to making customised aromatherapy and herbal skin care preparations to suit each skin type, and to treat various skin conditions. In 2019, she created the Australian Botanical Skin Care collection for Perfect Potion, which features certified organic, wild-harvested Australian native extracts and botanicals. She is currently working on completing the second edition of Do It Yourself: Pure Plant Skin Care, due to be released in early 2021.
Carolyn enjoys attending art exhibitions, taking photographs in nature and spending time with her family and friends in Boonah.