Inclusiveness and Diversity on Mother’s Day
Mother’s Day is a day to celebrate your mum; to show her just how much she means to you and to say ‘thank you’ for all the ‘mum’ things she does for you.
Recently we sent out an email telling our customers about our special Mother’s Day offers, but this year we did things a little bit different.
Here at Perfect Potion, we come from all walks of life: we all have different relationships, cultures and backgrounds. Not one of us is the same as the other, so we asked ourselves: why should we assume our customers are the same?
Everyone’s ‘mum’ situation is different, so we made sure to include the aunties, grandmothers and older sisters that have been mothers to some of our customers. And the feedback was perfect. One particular email was so thankful that we were inclusive of others when addressing Mother’s Day, and we’re so glad we did.
We know not everyone’s family situation is black and white; we think it’s important to be inclusive. Here’s to all the ‘mums’, no matter the gender, no matter the race, no matter the situation.
We wish all of our customers a happy Mother’s Day on May 14th, whoever your mum is, whatever your situation.
The Perfect Potion Family