A Simple Guide to Serums

Are serums sitting on a pedestal in your skincare cabinet? Or are you a member of the ‘wondering what a serum is and why you need one’ club?

While cleansers, toners and moisturisers form the foundation of a quality skincare ritual, serums are fast-catching up with them as the new must-have for a radiant complexion. Serums are currently boasting royal status in the skincare world. Their potent, complexion-enhancing powers have earned them a flower crown-worthy reputation. But rest assured they are worth the hype! Although they are still less famous than their foundational counterparts, their ability to help you reach your skincare goals make them worth exploring. Here’s an overview of what you need to know about these potent skin-lovers.

So, What is a Serum?

Serums are fast-absorbing, nutrient-rich skin treatments. They feature a concentrated dose of botanical actives made up of tiny molecules. What’s the benefit of tiny molecules? Their size allows them to easily penetrate the outer layer of your complexion and move much deeper into your skin to than many other skincare products. This ability to deliver intensive doses of active ingredients deep into your skin makes serums perfect for targeting specific skin concerns!

What Benefits Can You Expect?

Depending on their ingredients, serums can offer you a wide range of skin-enhancing benefits, including:

  • Shielding your skin from the effects of pollution and environmental stressors
  • Preventing and treating dehydration
  • Skin brightening
  • Improving elasticity and tone
  • Smoothing, plumping, firming and refreshing
  • Supporting concerns like rosacea, sun damage, dehydration and acne
  • Evening skin tone
  • Neutralising free radical damage
  • Stimulating skincell turnover

How to Use Your Serum

Your serum can be worn day and night underneath your moisturiser after cleansing and toning. When applying use gentle, upward motions to massage into your face, neck and décolletage then press into your skin to aid absorption.