The acronym LOHAS (lifestyles of health and sustainability) is used in Japan to describe the lifestyle trend that supports complementary therapies, organic food and holistic wellbeing practices that have an emphasis on the environment.
As our concerns for global warming and degradation of our environment and wellbeing increases, more and more people are turning to a sustainable lifestyle that is socially and environmentally responsible.
The "Green Goddess" which best describes our customer who follows LOHAS principles is socially aware and has a commitment to a sustainable environment and looks for ways to enhance their health and find balance in their life, they desire to lead a life that is in harmony with nature.
Perfect Potion is dedicated to observing the LOHAS values. Not only do we manufacture natural products that nurture and promote wellbeing, we only use ecologically sustainable and natural ingredients. For example, we source locally made raw ingredients that help regenerate the environment. Zest Body Polish is made with salt from the Australian Murray-Darling River Basin.
We use an extensive range of certified organic raw materials in our skincare preparations. Certified organic raw materials can be more expensive, however organic farming is done on a smaller scale and utilises farm management practices which do not harm the environment and wildlife.
By supporting organics we are securing a better and healthier future for ourselves, our children and our planet. We use raw ingredients that support indigenous communities. Our certified organic coconut oil is sourced from Pacific Island Communities. This assists the economy of local island communities and encourages local entrepreneurship. LOHAS should also embrace and respect cultural diversity. One way in which Perfect Potion celebrates and embraces the cultural diversity of human kind is through the development of products such as the Peace perfumes - Shanti, Salam, Sohl and Shalom.
These exquisite perfumes are created to awaken your senses and infuse your being with the rich and ancient cultures of the Middle East and India - and celebrate the cultural diversity of humanity. LOHAS is still seen as a trend by many people, however as the serious damage to our environment becomes more obvious, LOHAS will become a necessary way of life for all of us. Perfect Potion is proud to be leading the way in Australia by promoting LOHAS values and LOHAS way of life.